Les articles New Balance.
Founded in Boston, USA in 1906, New Balance only offered insoles that supported the arch of the foot.
It wasn't until after the war that they started making running shoes.
This gave them a great deal of knowledge about comfort and foot support.
Today, New Balance is the only major company to manufacture more than 40% of its shoes in the West. More precisely in Boston for the Made in USA and in Flimby for the Made in England.