Hoka One One is a sports equipment manufacturer, originally French, specializing in sports shoes for trail running.
The company was created in 2009 in Annecy by three mountain running enthusiasts from Salomon.
At the time of their launch, their models were radically different from those of the major brands on the market.
Thick soles offering a high level of cushioning, a curved shape allowing more fluid strides and flashy colours: much less minimalist than the models of the time.
Thanks to this approach and the quality of its products, Hoka One One was able to convince and impose itself on the trail running market.
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